Research-backed digital guides solving specific cat behavior problems — sold through social ads and DM automation. The origin story.
The Cat Behavior Lab was one of my first experiments building a complete digital product end-to-end — not as a client deliverable, not as a feature inside something bigger, but as a standalone thing I conceived, built, and shipped myself.
The goal wasn’t just to solve the cat behavior problem. It was to see if I could build a full product cycle: find a real niche, validate it fast, build the content, build the distribution, deploy the automation, and have something live and working. All of it.
It’s an early step on the road to becoming a full-stack AI developer. And it worked — which meant I did it again with CigarSnap, then HeyBaddie, then TextEvidence. Each build compounded what I learned from the last one.
Each guide targets a specific cat behavior problem. Not generic advice — actual solutions that solve the specific thing.
Targeted social ads and Instagram DM automation. Low overhead. High margin. Fully automated once deployed.
Live and profitable. The model is replicable across other niche markets — which is exactly how I used it.
Learned the whole product cycle — niche validation, content, distribution, automation. CigarSnap, HeyBaddie, and TextEvidence all trace back to what this taught me.